Whilst we prepare for Christmas – it is also a peak time of activity in the animal factories that produce the ‘products’ to supply Christmas feasts. For these intelligent and sensitive animals there is no joy or peace at Christmas, nor any other day of the year.

These animal factories exist only because unsuspecting consumers - many who care about animal welfare - financially support these facilities by purchasing their ‘products’.

If you believe that the message of Christmas is one of mercy, of compassion, of hope for a kinder world – then please consider sending one more card and adding one last gift to your Christmas list.

Our recent advertising campaign alerted many Australians to the suffering of factory-farmed pigs and thousands have made the Pro Pig Pledge committing to not support this cruel industry – proving that awareness combined with human compassion will release these animals from their prisons.

This Christmas all they need to provide them with hope – is human kindness.
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Christmas thought….
Since we can live happy, healthy, fulfilling lives without harming others … why wouldn’t we?