Pork industry launches new ad

22 January 2010

The pork industry's peak body Australian Pork Limited has launched a new ad to try and promote the meat.

It follows an Australia Day campaign from Meat and Livestock Australia, promoting lamb.

The latest ad from Australian Pork, uses a mix of racy language and puns to bring back what the industry says is the successful "pork on your fork" campaign.

Marketing expert Tim Burrows says it's funny and cheeky.

"One of the key reasons to do something like that is to get it talked about," he says.

Using sex to sell food is a common tactic.

People for the Ethical Treatment of Animals says one of its ads promoting vegetarianism was deemed too racy to broadcast to an American audience last year.

But back home, Australian Pork is yet to find out if sex and pork will get more on Australia's forks.

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